ROO Makeup, a proudly Lebanese brand, was born from Riwa’s deep passion for makeup artistry and commitment to quality. As a makeup artist, she often struggled to find premium products locally, leading her to rely on international brands. Determined to fill this gap, she embarked on a journey to create her own line, designed to meet both everyday and professional makeup needs. After extensive research, rigorous testing, and careful selection, ROO Makeup now offers vegan, cruelty-free products that combine exceptional quality with accessible pricing, empowering everyone on their beauty journey.