For over 100 years, Maybelline has been obsessed with making products that work hard and play hard. Conceptualized at our NYC Headquarters and designed to keep up with your most demanding lifestyle – our products are born for performance. At Maybelline, we’re equally obsessed with developing safe products – with the highest efficacy and quality standards. This is our Maybelline promise we make to you.

All of Maybelline’s products must pass a rigorous expert-led evaluation process led by our world-renowned Research & Innovation facilities to ensure adherence to our safety standards.

At Maybelline, we care for animal welfare and do not test on animals. Instead, we practice effective, non-animal ways to ensure the safety of our cosmetic products.

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