Rimmel is the UK's #1 makeup brand. We’ve been in the business of self-expression since 1834. London became our playground. A perfect match. London makes its own rules. Its own colours. It gets down. And dirty. But does it with a wink and a smile. 

At Rimmel, we do not test our products on animals and we are committed to ending animal testing across the beauty industry. Rimmel is not sold in any countries or areas where the testing of cosmetic products on animals is required.