Since the opening of its first makeup shop in San Francisco in 1976, Benefit Cosmetics has playfully shown that âLaughter is the Best Cosmetic.â
At Benefit Cosmetics, we believe that laughter is the best cosmetic. Why? Because when we are laughing and having fun, thatâs when we are at our most beautiful.
Weâre not just in the makeup business, weâre in the feel-good business! Laughter and humor are at the heart of Benefitâs identity. Additionally, thoughtful innovation goes into how its formulas can be easy to apply for everyone. Benefit loves to create a colorful world for its unique products and services that all Benebabes can enjoy with a smile
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